Avirex was founded in 1975 by Jeff Clyman in New York with a mission to bring authentic U.S. military aviation jackets to the public. The brand began by reproducing classic World War II flight jackets with the same materials, details, and craftsmanship as the originals. What started as a niche project for history enthusiasts soon evolved into one of the most recognizable symbols of American style — representing courage, individuality, and rebellion. Learn more about the brand’s legacy directly at Avirex’s official website.
From Military Heritage to Street Legend
Avirex’s foundation lies in the sky. The name itself comes from the Latin “avis” (bird) and “rex” (king), meaning King of the Air. The brand gained fame for its meticulous reproductions of bomber jackets like the A-2 and B-3 shearling — jackets worn by WWII pilots in their open cockpits. Each piece captured a piece of history, complete with squadron patches, distressed leather, and heavy-duty hardware. Over time, these jackets became symbols of adventure and authenticity far beyond the military world.
The Rise of the Bomber Jacket
In the 1980s and 1990s, Avirex found a new audience on the streets. Its rugged flight jackets, once made for fighter pilots, became must-haves in hip-hop and streetwear culture. Artists like 2Pac, Biggie Smalls, LL Cool J, and Nas wore Avirex jackets as emblems of confidence and status. The oversized leather silhouettes, bold back graphics, and patriotic patches made them stand out as true statement pieces — American heritage reimagined for the city.
Avirex and Pop Culture
By the late 1990s, Avirex jackets had appeared in countless music videos, movies, and album covers. They embodied a mix of toughness, luxury, and nostalgia — linking hip-hop’s street identity to the military precision of classic aviation wear. The brand’s name became shorthand for “real leather, real attitude.” Even as trends shifted, Avirex remained a touchstone for anyone who wanted authenticity over hype.
Rebirth of a Classic
After a period of quiet, Avirex returned in the 2020s with renewed focus on quality and legacy. Its modern collections stay true to the spirit of the original flight jackets while refining cuts, materials, and finishes for a contemporary audience. Collaborations with leading streetwear brands and appearances on artists like Central Cee and Dave have reignited global interest in the brand’s unmistakable look. The leather remains thick, the stitching bold — and the attitude unchanged.
What Makes Avirex Special
Avirex stands apart because it bridges authenticity and expression. Every jacket tells a story of craftsmanship rooted in aviation, but worn as a modern badge of individuality. Whether it’s the classic brown A-2 bomber or the colorful varsity-inspired designs of the 1990s, Avirex pieces carry a unique weight — literal and cultural. They are garments built to last decades, both in material and in meaning.
Shop Avirex at Bloc Magasin
If you’re inspired by Avirex’s fusion of heritage and street style, explore our curated selection at Bloc Magasin. We feature standout Avirex jackets that capture the brand’s legacy of craftsmanship, authenticity, and American design. Discover timeless outerwear that has defined generations — from fighter pilots to music icons. For current collections and brand updates, visit Avirex’s official site.
Why People Care
Avirex is more than a leather brand — it’s a symbol of history and identity. Born from aviation heritage and embraced by music and street culture, it represents freedom, resilience, and timeless style. With its recent revival, Avirex once again proves that true classics never fade — they just fly higher. Explore more at Avirex’s official website.