C.P. Company was founded in 1971 by Massimo Osti in Bologna, Italy — over a decade before he launched Stone Island. Originally named “Chester Perry,” the brand quickly became known for combining military functionality with Italian design sensibility. Osti approached clothing like a graphic designer: experimenting with prints, materials, and construction techniques that didn’t yet exist in fashion. C.P. Company effectively invented the concept of urban sportswear — technical garments made for everyday life, not just sport or luxury. You can learn more about the brand directly from C.P. Company’s official website.
The Birth of Garment Dyeing
Massimo Osti’s most influential contribution to fashion was garment dyeing — the process of dyeing a finished piece of clothing instead of raw fabric. This technique gave C.P. Company its signature washed-out, vintage tones and soft textures. It also allowed for deeper, more vibrant color effects that couldn’t be achieved any other way. Today, garment dyeing is a standard in high-end casualwear, but it started in Osti’s studio in Bologna under the C.P. Company label.
Military Roots, Urban Vision
Osti drew heavy inspiration from military uniforms, workwear, and archive garments. He reinterpreted functional details like large cargo pockets, utility zips, and adjustable hoods for city life. This blend of heritage and innovation defined a new era of menswear — technical yet elegant, practical yet stylish. C.P. Company’s jackets looked like they belonged both on a battlefield and in a Milan gallery.
The Iconic Goggle Jacket
In 1988, C.P. Company introduced its most famous design: the Goggle Jacket. Created for the Mille Miglia car race, it featured built-in goggles on the hood and a watch viewer on the sleeve. It was a radical fusion of fashion, engineering, and function — and instantly became a cult icon. Decades later, the goggle lens remains C.P. Company’s visual signature, symbolizing the brand’s technical curiosity and playful design philosophy.
Evolution Through the Decades
Throughout the 1990s and 2000s, C.P. Company quietly shaped the direction of European menswear. Its fusion of military and casual design influenced an entire generation of brands. When Osti left, successors like Alessandro Pungetti and later Paul Harvey carried the spirit forward, pushing new fabric technologies and collaborations while keeping the DNA intact: utility, comfort, and experimentation.
C.P. Company and Street Culture
Just like Stone Island, C.P. Company became a favorite among UK football casuals and collectors. The goggle hood became a recognizable badge of authenticity — less flashy than a logo, more meaningful as a design statement. In recent years, collaborations with Adidas, Barbour, and Palace have reintroduced C.P. Company to younger audiences, keeping its cult status alive while celebrating its 50-year legacy of innovation.
Modern Technical Luxury
Today, C.P. Company continues to balance heritage and research. The brand invests heavily in advanced materials such as Chrome-R, Nycra, and 50 Fili, all designed for durability and comfort. Each piece is garment-dyed for depth of color and individuality, ensuring no two jackets are ever truly the same. The brand’s combination of Italian craftsmanship and technical design has made it a bridge between sportswear and luxury fashion. For current collections, visit C.P. Company’s official website.
Shop C.P. Company at Bloc Magasin
If you’re inspired by C.P. Company’s legacy of innovation and timeless Italian design, explore our curated collection at Bloc Magasin. We feature a handpicked selection of C.P. Company outerwear and apparel that embody the brand’s commitment to function, form, and fabric research. Discover the new arrivals and experience one of Italy’s most forward-thinking labels.
Why People Care
C.P. Company isn’t just a fashion label — it’s the original blueprint for modern sportswear. Founded by Massimo Osti, it brought innovation, functionality, and creativity into everyday clothing. With its signature garment dyeing, military inspirations, and iconic goggle hoods, C.P. Company remains one of the most respected and influential brands in the world of contemporary menswear. Learn more about its history and collections at C.P. Company’s official site.