Nobody designed the Dunk Low to become a streetwear object. In 1985 it was a basketball shoe, built to match university colours and survive hardwood floors, and for most of its first decade that's exactly all it was. Then skaters found it, collectors reappraised it, and somewhere around 2019 the secondary market lost its mind entirely. Now the Nike Dunk Low is one of the most-bought sneakers on the planet, which means it's also one of the easiest to get wrong.
Fit, colourway, standard versus SB. These decisions matter more than the silhouette's clean lines suggest. Here's what you actually need to know before spending CHF 120-150 on a pair. We stock both a standard Dunk Low and a pre-owned SB Dunk Low Blue at Bloc Magasin in Zürich, and everything below applies directly to both.
From Basketball Court to Streetwear Icon
The brief Nike gave its designers in 1985 was almost bureaucratic: build a shoe with ankle support and a colour-blocking system flexible enough to outfit entire college rosters in matching colourways. Iowa. UNLV. Syracuse. Kentucky. Each school got its own combination, and those early team references are still how serious collectors catalogue the archive.
What followed was unplanned in the best possible way. Skaters adopted the Dunk in the late 1990s because the flat sole gripped grip tape the way a good climbing shoe grips limestone, and the leather upper was thick enough to absorb repeated abuse without splitting. Nike formalised that relationship with the SB line in 2002, adding a padded tongue, a Zoom Air insole, and suede uppers that gave skaters better board feel. The SB Dunk Low developed a collector culture entirely separate from the original basketball lineage, with a vocabulary, a history, and a price logic all its own.
Browse our full Nike collection to see current Dunk stock alongside other models.
The broader resurgence peaked around 2019-2020, driven by limited collaborations and a genuine appetite for low-profile archive shapes that hadn't been over-exposed. Secondary market prices went to places that seemed almost satirical at the time. That particular fever has cooled, but the Dunk Low remains one of Nike's highest-volume silhouettes, and high volume means real variation: in quality, condition, construction, and colourway.
Dunk Low Sizing: Why Fit Matters
General sizing tendency for most people
Size down half. That's the starting point for most people on most standard Dunk Low versions. The reason is structural: a slightly roomy toe box combined with a narrow-to-medium last that can feel vaguely unmoored through the midfoot at true size, like wearing a shoe that's almost right but not quite committing. For wider feet, true size or even a half up may be the better call.
Treat that half-size-down guidance as a strong suggestion rather than a law. Foot geometry varies enough that a recommendation calibrated for a narrow foot can leave someone with a wider forefoot genuinely uncomfortable. Worth knowing: the Dunk's leather upper does soften meaningfully with wear, so a fit that feels slightly snug on day one tends to settle into something noticeably better after a few weeks of regular use.
SB Dunks run a little differently. The padded tongue adds volume around the ankle, and the overall construction sits thicker than a standard Dunk, especially in suede versions. A lot of skaters wear SBs at true size precisely because that extra tongue padding fills the gap that would otherwise prompt sizing down. If you're coming to an SB from a standard Dunk background, true size is worth trying first before assuming the usual rule applies.
How to measure for the best fit
Still unsure? Measure your foot length in centimetres while standing, then cross-reference against Nike's published size chart. If you land between sizes, lean toward the half-size down for a standard Dunk Low and true size for an SB version. Contact us before buying if you're on the boundary, we're happy to advise based on the specific pair and your usual size across other Nike models. See our full sneaker collection for reference across other silhouettes.
Colourways: Finding Your Style
Classic leather options
The Dunk's colour-blocking logic is what makes the silhouette compelling and, for some people, genuinely paralysing. Base leather on the toe box and quarter panels, contrasting overlay on the Swoosh, collar, and toe cap. Two colours, occasionally three. The system comes directly from those 1985 team kits and it still governs how almost every Dunk colourway is built today: clear panels, clear contrast, nothing muddied.
The standard Nike Dunk Low we stock at CHF 120 sits squarely in that classic framework. Clean lines, straightforward two-tone blocking, the kind of colourway that functions like a well-made grey suit: works with nearly everything, demands nothing, never embarrasses you. If your wardrobe runs to neutral tones or workwear-adjacent pieces, this is the easy answer.
SB Dunk Low: The premium alternative
Suede changes everything about how colour reads. Where smooth leather reflects light and looks slightly cooler in person than in photos, suede absorbs it, and the result is colour that appears richer and more saturated when you're actually holding the shoe than any product image will show you. The Nike SB Dunk Low Blue we carry is a pre-owned pair in excellent condition, rated 9.5/10, at CHF 150. Deep royal blue as the base, lighter blue across the Swoosh overlay, suede on the upper panels, leather on the collar, and the SB gum-rubber outsole underneath. The contrast between the two blues is sharp without being aggressive. Honestly, it reads quieter in person than the colourway description suggests.
Pre-owned SB Dunks in this condition are genuinely difficult to find at this price. The SB line drew serious collector attention from around 2002 onwards, and clean pairs from that era surface on the secondary market at considerably higher numbers when they surface at all. At CHF 150, this one deserves a serious look.
What Makes a Good Dunk Low
Materials and construction quality
Nike produces Dunks across a wide range of price points and production runs, and construction quality reflects that range more than most buyers anticipate. On any pair, look at the Swoosh overlay stitching first: it should be tight and even, not pulling or puckering at the curves. The toe box leather should feel substantial when you pinch it, not thin and vaguely plastic-like. The outsole rubber should be dense and slightly resistant to the thumb, not spongy. On SB versions specifically, check that the padded tongue is full and symmetrical on both sides. Unevenness there usually means the shoe has seen more wear than the seller is admitting.
Comfort and break-in period
The standard Dunk Low is not a cushioned shoe. No Air unit, no foam system, nothing that a runner or a gym-goer would recognise as modern underfoot technology. What you get is a firm, flat cupsole that sits low to the ground and gives you something close to actual court feel, which is fine for city walking and genuinely pleasant for shorter distances, but worth knowing about if you have any sensitivity in your feet or plan to spend a full Saturday on cobblestones.
Break-in is real but short. The first two or three wears feel stiff across the toe cap and collar, the leather resisting slightly in the way that good leather always does before it learns the shape of your foot. Give it a week of regular use and the fit settles into something noticeably more comfortable than day one suggested it would be. Suede SBs break in a little faster because the material starts with less rigidity, and the padded tongue tends to compress into a comfortable position after just a couple of outings.
If you've read our Nike Air Max 1 buying guide and want to compare the feel of a different archive Nike silhouette, that covers that shoe in similar depth.
Shop Nike Dunk Low at Bloc Magasin Zürich
We currently stock two Dunk Low options at Bloc Magasin in Zürich-West: the standard Nike Dunk Low at CHF 120 and the pre-owned Nike SB Dunk Low Blue at CHF 150. Both are genuine pairs. The SB has been verified by our team and is exactly as described: 9.5/10 condition, minimal signs of wear, nothing hidden.
Follow us on Instagram at @blocmagasin for real-time stock updates on Dunk Low releases and other hard-to-find sneakers. New pairs come through irregularly and tend to move quickly, so that's the fastest way to know when something relevant lands.
Want to see either pair in person? We're at Flüelastrasse 16, 8048 Zürich-West. Contact us first to arrange a private shopping appointment before you come in. That way we can confirm availability and make sure we have time to help you find the right size.
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